About the Client

The client is solving the problem for Unorganized distributed Taxi Market where users can search Taxis & provide Taxis with the help of a very simple and effective interface.

Problem Statement

The Client wanted to promote their Application so the right audience can easily reach out to their platform.

Challenges

• Manually, it was time consuming and costly. Taking @120 INR per user for field work and @55 INR for manual calling.
• High chances of fake account registrations
• Low ratio of application download

Solution

• Sourced real data through referral program
• We developed autodial outbound humanoid IVR to reach out the audience, with a 50% cut off time logic
• Every call was followed by an autogenerated text with application link

Result

• Reduced 86% costing from field work and 70% from manual calling. CAR @17 INR per user
• 100% genuine on-boarding
• Reduced 90% efforts as compared to manual efforts
• Application download ratio went up to 20-25% of success IVR connects

FiveS Digital is an impact sourcing BPM partner for it’s global clients, helping them improve their CX every single time. Thus, generating on-ground impact by creating job opportunities where people belong.